Innovative Approach to Help Companies Address Weather Dynamics and Achieve a Step-Change Improvement in Forecast Accuracy and Working Capital Efficiencies

GAITHERSBURG, Md. – Digital Tempus^®, and Planalytics^® today announced a new partnership that will enable companies to model and measure the impact of weather variability, in combination with other critical market dynamics, on business planning and performance.  As a result of the partnership, Digital Tempus, which provides the process expertise, strategic insight and talent development to help innovative companies plan for growth, will deliver improved forecast precision by integrating Planalytics Business Weather Intelligence into companies’ planning capabilities.

“We have been helping companies achieve and sustain a step-change in performance by optimizing planning structures, tuning algorithms and leveraging portfolio and planning techniques,” said Paul Strzelec, CEO, Digital Tempus.  “The partnership with Planalytics helps companies connect a critical demand driver into enterprise planning capabilities to advance to the next level of performance.”

Planalytics Business Weather Intelligence provides Weather-Driven Demand indices that isolate the impact of weather on specific products and services, quantifying opportunities and risks across geographies and time periods.  Weather-Driven Demand identifies when, where and how much (either as a percentage “lift” or “drag” or in number of units or transactions) weather will influence demand, enabling businesses to more effectively align inventories with sales opportunities in individual regions or markets.

Digital Tempus and Planalytics have been working together to integrate the economic effects of weather into the enterprise planning process to support growth strategies and initiatives.  Companies have long utilized Business Weather Intelligence in day-to-day execution of processes like merchandise planning, allocation and replenishment, marketing/promotions and markdown optimization.  Organizations will now be able to capture additional value by leveraging the expertise of the Digital Tempus – Planalytics partnership to incorporate weather demand drivers into the enterprise planning process.

“Every day, weather significantly affects consumers and their buying behaviors,” said Fred Fox, CEO, Planalytics.  “The weather is an extremely volatile external variable that businesses need to quantify and manage and, working with Digital Tempus, companies can now more effectively apply this intelligence in enterprise-wide planning processes and systems.”

Digital Tempus’ expertise in enterprise planning systems and advanced modeling capabilities, combined with Planalytics’ patented weather intelligence technologies, create a unique opportunity for companies to improve business performance and effectively align planning with execution.  Digital Tempus’ Advanced Modeling Services help companies understand the impact of demand drivers and external factors on demand across their product, market and customer portfolios.

To help companies get started, Digital Tempus offers a Readiness Assessment to determine weather’s impact on a company’s performance and complexity, the ability of the company’s people, processes and tools to utilize external demand drivers, and target performance improvement opportunities.  For more information, please contact Eric Symon, Principal at Digital Tempus, esymon@digitaltempus.com or call +1 240.246.0014.

About Digital Tempus
Digital Tempus provides process expertise, strategic insight and talent development to help global companies improve strategic and operational planning capabilities.  The combination of experience and business intelligence services defines Digital Tempus’ unique approach that supports the world’s most admired companies in their efforts to plan better, improve decision-making, enable more effective execution and consistently create opportunities to drive profitable growth.  These companies include leaders in their fields such as Church & Dwight, Co., Inc., DuPont, McCormick, and Nalco.  Digital Tempus has offices in the United States and Europe and can be found on the web at www.digitaltempus.com.

About Planalytics Inc.
Planalytics Inc. is the singular global source of Business Weather Intelligence  – the actionable information companies need to understand and optimize the impact of weather on their business.  Powered by an unparalleled database of weather’s financial and volumetric impacts, proprietary forecasting technologies and market-specific expertise, Planalytics’ Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions.  For more information, visit www.planalytics.com.

Media Contacts:
Mark Van Hook | Articulate Communications Inc. | +1 212.255.0080 ext. 33

David Frieberg | Planalytics, Inc. | +1 610.407.2905